jennifer cassetta

self-defense expert | author of the art of badassery | wellness + high performance coach

jenn

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  • Jennifer Cassetta is a sought after keynote speaker for global brands who trust her to motivate and inspire their teams to become black belt leaders through wellness and leadership programming. She uses her background as a 3rd degree black belt, clinical nutritionist, health coach and high performance coach to create engaging and empowering programming that has audiences break through barriers and sometimes, even boards! 

    Her experiential and transformative programs have been hosted by: Apple, American Airlines, American Express, Nike and Visa. Jenn has rocked hundreds of stages with her knockout combination of engaging content and contagious enthusiasm. She’s been featured on Good Morning America, The Today Show, The Doctors and on the TEDx stage (barefoot, of course). Her book, The Art of Badassery: Unleash Your Mojo With Wisdom of the Dojo, published in 2022, and her podcast with the same name is a favorite among professionals in all industries who are ready to level up their mental, physical and spiritual wellbeing and go after the life of their dreams.

  • THE ART OF BADASSERY: BECOMING A BLACK BELT LEADER

    The definition of Badassery is to engage in seemingly impossible activity and achieve success in a manner that renders all onlookers completely awestruck. It may feel impossible to lead in this day and age when divisiveness, toxic work culture and burnout is on the rise. 

    Enter The Art of Badassery; a framework designed to help your teams develop their leadership skills. The kind of skills that render onlookers awestruck. Jennifer walks your audience on a journey from white belt to black belt, providing the tools to build resilience, set boundaries, elevate your energy and unleash black belt skills in a time where authentic and inspirational leadership is needed more than ever. 

    Takeaways include:

    Learn the keys to building sustainable resilience regardless of what's happening "out there". 

    • Learn how to embody boundary setting so it becomes an easily accessible practice.

    • Learn how to master your inner dialogue and create your personal "battlecry".

    • Learn principles from the dojo that help everyone embody black belt leadership regardless of their position.

    To bring the WOW FACTOR to your event, there is an option to include a custom Black Belt Board Breaking Ceremony.

    Picture your attendees “breaking through” wooden boards as they shout their battlecry, symbolizing the breakthrough from whatever holds them back. Watch the magic unfold here.

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    Burnout to Badass: A Mind and Body Approach to Peak Performance

    Rates of chronic stress, exhaustion, anxiety and depression are rising with professionals around the country, which leads to employee discontent and high turnover rates. During this session, Jennifer shares her holistic approach to inspire professionals to not just survive stressful times but thrive through them. Using mindset techniques, hormone hacks and lifestyle tweaks, Jennifer guides attendees to create their own personalized wellness plan to recalibrate, beat stress and elevate their energy!

    Takeaways include:

    • How to spot warning signals of chronic stress and exhaustion.

    • How to combat the negative side effects of stress through nervous system regulation.

    How to fuel your body and elevate your habits to increase energy levels sustainably.

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    P.O.W.E.R.: Protect Ourselves With Empowerment & Resilience

    (keynote or a breakout session)

    Whether traveling to an event or commuting to the office, personal safety is top of mind for folks these days. Self Defense expert, Jennifer Cassetta, empowers audience members to be in control of their personal safety and resilience which leads to reduced anxiety and enhanced confidence.

     In this session, audience members will learn the ABC’s of personal safety and have the opportunity to get out of your seat and learn some moves that can help you protect yourself if ever needed. Participants will kick, punch, knee and elbow their way to safety. This is a mind and body workshop for people to enhance both their psychological and physical safety.

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    Corporate Retreat Custom Programming

    Elevate your retreat experience with an unforgettable journey of empowerment, resilience, and fun! Imagine your attendees starting the day with martial arts-inspired moving meditations, mastering self-defense techniques, and graduating with a “Black Belt in Badassery” after breaking wooden boards. Our customizable programs offer a comprehensive and engaging experience, including:

    • Martial Arts-Inspired Movement: Combine breathwork with purposeful movements to create a dynamic moving meditation.

    • Self-Defense Training: Empower your team with practical tools for mental and physical safety.

    • Mindset Mastery: Explore The Art of Badassery framework to build resilience, enhance leadership, and foster empowerment.

    • Nutrition Workshop: Learn how to fuel your body for optimal energy and mental well-being.

    Watch this video for retreat inspiration.

    • In-Person (U.S): $12,000 - $24,000

    • In-Person (International): $20,000 - $35,000

    • Virtual: $5,000 - $10,000


    Listed fees are base range and may vary based on event specifics like location, duration, or requirements. Contact us for a tailored quote.

    Travels from: Los Angeles, CA

  • “What a truly inspirational speaker! The life experiences you've experienced and spoke about along with your positive thoughts and energy had all of the attendees captivated; so much so that they did not want to leave the course and wanted to hang around to chat more!”

    Kerri Brehn | American Airlines

  • “Jenn had me on the edge of my seat, I was captivated by every word she spoke. Her message is both powerful and empowering; how to better position oneself to protect mind, body, heart and soul in order to thrive and live a healthy, happy and fulfilled life.”

    Gerard McEvoy | British Airways

  • “Jennifer's presentation was both educational and empowering. The 'Art of Badassery' was a highlight of our day and a favorite amongst a diverse group of 150 female Bankers in the room."

    Jessica Richard | UBS

  • “Jennifer energized a normally docile audience, bringing Attendees to their feet on multiple occasions. She brings a great story, fun learning material, and everyone leaves motivated!”

    Nathan Fillion | Visit Dallas

  • "Jennifer is an incredibly dynamic and engaging speaker. I loved that she was able to break down what seemed like daunting tasks into action items making it easier to understand how to take back control of your life and embrace your inner badass."

    Nikki Wilbur | Meeting Professionals International

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